Creative production for paid social

Who it's for

Brands and agencies that already have footage but need it shaped into ads that hold attention.

The problem it solves

Good footage sits unused, or gets published as long, slow edits that lose viewers in the first seconds.

What's included

• Hook-first edit structure
• Captions and on-screen text
• Sound design and licensed music
• Cuts for 9:16, 4:5, 1:1 and 16:9

What you provide

• Raw footage or existing ads
• Brand guidelines and logo
• Offer, product details and key claims

Who it's for

E-commerce and DTC brands testing creator content on Meta and TikTok.

The problem it solves

Creator footage arrives unstructured, and turning it into several testable ads takes time most teams do not have.

What's included

• Selecting the strongest takes and moments
• Multiple hooks from the same footage
• Native captions, text overlays and pacing
• Platform-ready exports

What you provide

• Creator footage (or brief us on sourcing, if offered)
• Product information
• Any compliance rules for claims

Who it's for

Online stores launching products, running promotions or refreshing tired creative.

The problem it solves

Product pages and stills alone rarely stop the scroll or explain the benefit fast enough.

What's included

• Product-led storyboards
• Benefit callouts and offer framing
• Motion text and simple animation
• Variations for promotions and seasons

What you provide

• Product footage, photos or samples
• Offer and pricing details
• Reviews you have permission to quote

Who it's for

Teams whose winning ads are fatiguing and need fresh versions to keep testing.

The problem it solves

One ad cannot carry a campaign for long. Testing needs a steady supply of meaningful variations.

What's included

• New hooks and first-three-second openings
• Alternate lengths (for example 15s, 30s, 45s)
• Alternate calls to action and end cards
• Clear file naming for testing

What you provide

• Your existing ads and source files
• What you want to test next

Who it's for

Brands with limited footage, SaaS and app products, and offers that need explaining.

The problem it solves

Some products are hard to film, and static ads struggle to explain how they work.

What's included

• Animated typography
• Product and UI callouts
• Logo and end-card animation
• Brand-consistent styling

What you provide

• Brand assets and fonts
• Product screenshots or renders
• Key message and offer

Who it's for

Creators, coaches and founders who film regularly and need consistent, polished edits.

The problem it solves

Editing eats the time you should spend creating, and inconsistent edits weaken your brand.

What's included

• Pacing and jump-cut edits
• Captions in your brand style
• B-roll and simple graphics
• Repurposing long videos into clips

What you provide

• Raw recordings
• Brand style preferences
• Posting schedule

Who it's for

Brands that want a plan for what to test, not just more edits.

The problem it solves

Without clear angles, production becomes guesswork and tests are hard to learn from.

What's included

• Audience and angle ideas
• Hook options per concept
• Scripts and shot lists
• Briefs for creators or your team

What you provide

• Product, audience and offer details
• Past ads and what you learned from them

Who it's for

Brands and agencies that test new creative every month.

The problem it solves

Hiring and managing editors one project at a time is slow and inconsistent.

What's included

• Agreed monthly deliverables
• Priority scheduling
• Monthly planning call
• Consistent team and style

What you provide

• A monthly brief or footage drop
• Feedback within the agreed review window